shin ramyun for ladies & kids

Hypothetically, the Nongshim’s Shin Ramyun is expanding their market to “ladies who lunch” and their children. The South Korean corporation Nongshim launched Shin Ramyun in 1965 and it has become one of the most iconic instant noodle products in the world. Like most instant noodle, the product is a staple item in most college students’ diets, as they are affordable, convenient and easily accessible.

 

The new visually appealing and interactive Shin Ramyun package designs combined with healthy recipes and a new marketing approach aim to spark buying interest from the ladies who lunch, helping Nongshim expand its target market.